Walmart Brand page - Game On
Game On is a custom multi-supplier brand page that celebrates Walmart's one-of-a-kind gaming event with Meta, Chromebook, and Xbox. The copy echoes a Sci-Fi, futuristic-retro feel—inspired by movies like Tron and the Matrix. This style connects customers from all ages, from retro console users to a futuristic virtual reality.
GQ Advertorial - men's wearhouse
Placing Men’s Wearhouse in the editorial space was a great to showcase our wedding offerings to the consumer, which is to buy, rent, or go custom. I wanted to tell a story about a magical event—made just for you. From the countryside to the cement steps of city hall, every wedding is truly special, and we have the perfect suit for your perfect day.
Onsite banners- Walmart
Our team creates onsite banners for suppliers to advertise on the Walmart website. Each banner consists of concise, campaign-friendly, go-to-market copy. The objective is to have the customer enjoy a micro story about a product they love.
Walmart Brand page - The Birthday Shop
The Birthday Shop came as an idea to fill an incredible opportunity. We wanted to keep customers excited for celebrations in between the holiday season. Our team revamped one of Walmart’s multi-supplier brand pages and renamed it The Birthday Shop. Within the Walmart website, customers can plan their parties and purchase gifts in one shopping hub. The copy is fun, exciting, and celebrates the joy of birthdays. The Birthday Shop can create a one-of-a-kind experience for any celebrant no matter their age or budget.
GQ Advertorial - men's wearhouse
Our GQ advertorial was another opportunity to showcase formal wear in more everyday settings. We love formal wear for events, but what if we can translate these style choices into party wear or date nights? We also wanted to highlight our partnership with the NFL, featuring team logos within the suit linings. The copy created a lifestyle story that would be attractive for customers that want to elevate their style.
Brand campaign - men's wearhouse
Prom is a special moment to introduce young men to fine formal wear. In this campaign, Men’s Wearhouse showcased both a wide range of suits, tuxedos, and dinner jackets with affordable options. The copy is intended to create a story about a remarkable night in great style. In a coming-of-age moment, these young men have a moment to appreciate well-crafted, refined, menswear.
social media & email - lime cannabis
Formulated captions, headlines, and sub copy to align with product offers and a provocative voice
social media - new york moves magazine
Created captions, tags, and hashtags for the magazine's daily Instagram posts featuring celebrity, food, and lifestyle articles
